In 2019 a total of 4.255 complaints and reports were received. Of these, 2.572 were handled without the intervention of the (chairman of the) Advertising Code Committee. The (chairman of the) Advertising Code Committee (RCC) and the Board of Appeal (CvB) have taken 648 decisions following a complaint. This involved 356 Chairman decisions.
In 73 cases several complaints of the same nature or scope against the same advertisement were lodged. These identical complaints (1.035 in total) are not all individually considered in the context of an effective complaints procedure, but the complainants receive the ruling made based on a similar complaint.
The plenary Advertising Code Committee has issued 257 decisions. 147 complaints were upheld and 107 complaints were dismissed (not upheld). Furthermore, the Committee took 3 interlocutory decisions. The Board of Appeal (CvB) has made 35 decisions. This involved 26 recommendations (upheld) and 9 rejections (not upheld).