10. Objection to rejection of an advertisement by an organization affiliated under the media act

10. Objection to rejection of an advertisement by an organization affiliated under the media act

As explained in chapter 8 all media-institutions which distribute advertising under the Media Act are affiliated with the Advertising Code Authority. If a media-institution considers an advertisement offered to it impermissible under the Dutch Advertising Code for broadcasting  or distribution, it should bring this decision in writing, giving reasons, to the attention of the advertiser with due speed. The same applies when it comes to a premature termination of a commercial that is already being broadcasted. Within seven days the advertiser can lodge a protest to this decision with the chairman of the Advertising Code Committee. The media-institution can respond to this protest within seven days. If both parties want a quick judgment, the terms may be shortened at their request so that the chairman can come to a decision as soon as possible. An objection to this decision must be lodged with the entire Advertising Code Committee.