14. Compliance

14. Compliance

The Compliance Department is an independent department within the Advertising Code Authority. This department examines whether advertisers comply with the decision of the (chairman of the) Advertising Code Committee or the Board of Appeal in the event of an infringement. If the advertiser pronounces that he will not comply with the ruling or does not respond to the request of the Compliance Department, then this can be published on the ACA website under the heading ‘Non-compliant’. In this way, ‘non-compliance’ by the advertiser is also brought to the attention of third parties, including the government regulators.