15. Financing of the Advertising Code Authority

15. Financing of the Advertising Code Authority

The ACA is funded by the advertising industry. The choice has been made to use a financing system where the advertiser (being the first  link in the chain of advertiser>advertising agency>media) finances the self- regulation. The financing of the ACA is based on a system of apportionment of the costs, where advertisers contribute 0,025 % of their gross media spending to the ACA (system drawn up by Nielsen),

€ 250 per € 1 million. Pursuant to art. 19 of the Dutch Advertising Code an advertising organization or institution shall, at request of the chairman of the Committee, produce a valid proof of payment of the financial contribution as stipulated each year by the ACA.

Further explanation of the financing of the ACA is to be found on the web site ACA Financial Contribution, via www.reclamecode.nl.